
The general rule is that the fussier you are, the more web design will cost. What’s more important – design aesthetics (looks) or functionality? Sometimes the two disciplines will clash, and you’ll need to pick a side.Who are you designing for? Do you need to put aside your personal preferences and think about your visitors instead?.Even just a logo is a good starting point. Do you have a brand guide (or brand kit) – if so, use that as your north star.Here are a few guidelines that can help you decide on your web design strategy:

You might even need to sit down and have a face-to-face with a graphic designer to work through your likes and dislikes (we work with third-party designers as well, and can build your website from a design mock-up e.g. Sometimes, you need to see something mocked up before you can figure out what you don’t like. Sometimes, you only know it when you see it. While there are some basic tenets of good design (avoiding comic sans, using the golden ratio, catering to different screen sizes etc), there’s also a lot of scope for variation. So, firstly, let’s talk about good design. What might be good design to one individual can be downright ugly to someone else. This is mostly because it can be hugely subjective. We’ve talked before about what exactly web design is (particularly compared with web development) and it’s surprisingly difficult sometimes to pin it down precisely.

We’ve seen prices fluctuate wildly (ours have stayed constant for over five years now) and we’ve seen plenty of overseas web companies trying to lure new business with packages that sound tempting but leave customers feeling ripped off and abandoned. How much should it cost, and what is good web design? As a Christchurch born and bred company (over 10 years now!) we’ve seen a lot of web design companies come and go. Some Christchurch web companies can charge thousands for a simple website and a lot more for an ecommerce online store. There are many web designers to choose from here in Christchurch, and it can be confusing for business owners to know who to choose and how much it should cost.
